🚩 1. No Google Business Profile – You're Invisible Locally

Imagine a young footballer (or their parent) types into Google: “Football agent near me” or “player rep in Manchester.” If you don’t have a Google Business Profile, you won’t appear on the map, in the local pack, or often even in search at all.‍

Why it matters:

‍Your Google Business Profile (GBP) is your modern day business card. It’s what shows up when someone searches your name or service locally - complete with reviews, contact info, photos, and a link to your website.

What to do:

• Claim and verify your GBP at google.com/business
• Use categories like “Sports Agent” or “Athlete Representation”
• Add real photos, a compelling bio, and keep contact info updated
• Ask satisfied clients for reviews (these boost trust and rankings)

This simple step can significantly increase your visibility for high-intent local searches.

🚩 2. Missing Keywords – You’re Not Speaking the Client’s Language

You may proudly write “FIFA Licensed Agent” in your bio, and that’s great. But that’s not how most players or families search. They’re typing real-world, plain-language terms like:

• “Football agent in London”
• “Help transferring to academy in Spain”
• “Premier League contract negotiator”‍

‍Why it matters:‍

Search engines don’t guess - they match what people search with what’s on your site. If your website doesn’t include the words and phrases your ideal client is using, you simply won’t rank.

What to do:

• Use tools like Google’s Keyword Planner, Ubersuggest, or AnswerThePublic to find actual search terms
• Incorporate these naturally in your homepage, services pages, and blog posts
• Think like your client: What would they type into Google?

Write for the people trying to find you.

🚩 3. No Content Strategy – No Content = No Traffic

Having a slick-looking site is only 1 part of the game plan. If you're not regularly publishing helpful content, Google sees your site as stagnant and stops sending people your way.

Why it matters:
Search engines prioritise websites that are active and useful. When you post insightful content like blog posts, articles, or even short videos, you position yourself as an expert and give Google more keywords to rank.

Great content ideas for sports agents:

• “What to expect in your first pro contract”
• “5 signs your child is ready for an agent”
• “How transfer windows actually work”

What to do:

• Aim for at least 1-2 new pieces of content a month
• Share your posts on social media and your email list
• Repurpose into short videos, carousel posts, or newsletters

Publishing consistent, high-quality content builds trust and gets you found by the right people at the right time.

🚩 4. Poor Website Load Speed – You're Losing Visitors in Seconds

If your site takes more than 3 seconds to load, you’re not just frustrating visitors, you’re actively hurting your rankings.

Why it matters:‍

Google uses site speed (especially mobile speed) as a ranking factor. A slow site signals a bad user experience, which leads to higher bounce rates and fewer conversions.

How to check your speed:‍

Use tools like Google PageSpeed Insights or GTMetrix. These will show you what’s slowing you down like large images, bloated code, too many scripts, etc.

What to do:

• Compress images (use tools like TinyPNG)
• Use a fast, mobile-friendly theme
• Enable caching and consider a CDN (like Cloudflare)
• Avoid auto-play videos and heavy animations on your homepage

Speed isn’t just a tech issue, it’s a trust issue. A faster site looks more professional, reliable, and serious.

🚩 5. Weak Backlink Profile – No One is Talking About You Online

Backlinks are when other websites link to yours and they are one of the strongest signals Google uses to determine authority and relevance. If you don’t have any, or very few, it’s like no one is vouching for you online.

Why it matters:‍

Think of backlinks as digital referrals. The more high-quality websites that mention or link to your site, the more credibility you have in the eyes of search engines (and clients).

Where to get backlinks as a sports agent:

• Press features or interviews in sports media
• Guest posts on football blogs or coaching sites
• Being listed in directories (especially niche, industry-specific ones)
• Partnering with academies or training facilities and linking to each other

What to do:

• Start pitching your story to journalists, podcasters, or bloggers
• Create content worth linking to (guides, stats, insights)
• Build relationships in your network and ask for strategic links

Backlinks are your online reputation. Start earning them one at a time.

🚀 Ready to Stop Leaving Clients (and Money) on the Table?

SEO isn’t just for big brands or online stores, it’s essential for anyone who wants to be found, trusted, and contacted online.

I’m currently offering a free mini strategy review for sports agents who want to:

• Increase online visibility
• Attract more player inquiries
• Build authority in their niche

Email us today at hello@brightkrumedia.com to claim your free review.